Introducing the New CambrÃ© Pointe Shoe
- April 15, 2016
- by Laura Di Orio
As Capezio is a brand that heeds innovation as much as tradition, it introduces its latest pointe shoe, the CambrÃ©, slated to hit stores this month.
The CambrÃ© is lightweight and pliable and in line with Capezio’s best-selling shank strengths, #3 and #4.
“We’ve added some flexibility to the forefoot of the shank that isnâ€™t in our stock collection of pointe shoes,” shares Melissa Brannan, vice president of design and merchandising for Capezio. “That we’re adding a feature that is typical of a Special Order pointe shoe into a stock shoe is exciting.”
The CambrÃ© also promises to offer more connection between the dancer and the floor, giving more stability and control to the wearer.
“We’re building on the success of our new sole construction that keeps the shoe flat to the floor so the relationship between the dancer and the floor is as close as it can be,”Â Brannan explains. “And improving the connection between a dancer and the floor is always exciting.”
The CambrÃ© pointe shoe will come in variations for all foot types. For dancers with an “Egyptian” shaped foot, or a tapered toe profile, CambrÃ©’s tapered styles 1127W and 1129W will suit them best. For those with a “Roman” shaped foot, or a square toe profile, the broad styles 1126W and 1128W will be the appropriate fit.
Capezio is always looking to improve on what the brand has done in the past, and to apply new technology and also customer feedback when creating new products.
“We’re big on honing the tradition of the art form, and we are mindful of how to best marry the pace of technology and what we learn with each new product to the tradition of each craft,”Â Brannan says. “The CambrÃ© does exactly this. It marries beautifully with the Airess in practice because it is an extension of a traditional product line, where we find the Airess is superb for dancers looking for harder shoes and the need for a softer shoe remains.”
This intent behind appeasing all dancers and foot types is exemplary of the type of work Capezio does for all of its products.
“Capezio’s goal is to embed smart technology in stunning designs for a soft touch, great fit, ease of movement and maximum comfort,”Â Brannan adds. “Shoes and clothes that fit and flex so the dancer looks and feels beautiful. Sumptuous fabrics, gorgeous colours and patterns, and refined designs are the final ingredients that give dimension to the aesthetic. Beauty is in the details. Itâ€™s quality and affordable style.”
Produced by Dance Informa.